AI for Audiovisual Museum Guides: Augmented Intelligence, Human Responsibility, Museum-Grade Quality
TOM is an audiovisual guide that lives in the browser. And a CMS that lives inside the museum workflow.
TOM is built for museums that want to raise the standard of the visitor experience without increasing operational complexity. One system to design, publish and evolve audio+video experiences: QR access, multilingual content, accessibility and data.
Curatorial quality, strengthened by AI-assisted workflows and a platform designed specifically for museums.
Two experiences, one standard.
For visitors: immediate access and continuity in the gallery. For museums: editorial control, structured content and manageable updates.
- Structure POIs, journeys, languages, media asset
- Editorial workflow: review, approval and versioning
- Fast updates without starting from zero
- Data and insights to improve over time
Content structure
POIs, journeys, assets, credits and sources organized by exhibition, collection or cultural route.
Editorial workflow
Review, approval and versioning for safer publication and consistent quality
Fast updates:
New languages, new rooms and new editions without starting from zero.
Operational curation
Editorial standards and QA make quality repeatable over time.
- Instant QR access, directly from the visitor’s smartphone
- Audio + video storytelling
- Built-in accessibility: subtitles and transcripts
- Journeys and maps: frictionless orientation
Scan the QR
Immediate access
from the browser,
without friction.
Choose Language and Journey
An experience adapted
to different audiences
and visit durations.
Listen, Watch, Explore
Audio + video,
maps and content
within the same flow.
Go Deeper
Layered content
without interrupting
the visit.
Activatable modules. One coherent experience.
Activate what the museum needs today. Keep the rest ready for future growth.
Multilingual audio
Clear, coherent narration that can be updated over time.
Video storytelling
High-impact content for artworks, rooms and exhibition narratives.
Accessibility
Subtitles, transcripts and inclusive content supports.
In-depth content
Different reading levels for different audiences.
Visitor journeys
Thematic routes and suggested visit formats.
Maps
Simple orientation inside and beyond the museum.
CMS
Autonomous management without technical dependency.
Analytics
Practical insights to optimize the experience.
Monetization options
Sponsors, donations, premium content or ticketing integrations on request.
Useful data, not noise.
TOM focuses on practical insights: what visitors consume, in which language, where attention concentrates and which journeys work best.
KPI Examples:
- Most consulted POIs
- Completed journeys and drop-offs
- Languages and average engagement time
- Conceptual heatmaps by area or room
- Visitor feedback, when enabled
Reliability for cultural institutions
Accessibility-aware
Designed to support readable interfaces, screen-reader compatibility, subtitles and transcripts.
Operational reliability
Hosting, server management and remote technical support for continuity, peaks and updates.
Privacy-aware measurement
Analytics oriented to experience improvement, with aggregated data and consent management where needed.
Three typical ways to use TOM
Temporary exhibition
FAST LAUNCH, frequent iterations and REUSABLE ASSETS for future editions.
Permanent collection
Stable QUALITY, continuous UPDATES and modular GROWTH.
Museum or distributed route
QR codes, MAPS and THEMATIC JOURNEYS to connect places and stories.
See TOM on your phone
If you are looking for a premium, scalable and measurable audiovisual museum guide, a demo is the fastest way to evaluate its impact inside the gallery.