Why TOM reduces complexity and supports sustainable growth

Accessible culture, premium experiences: continuity in the gallery, editorial control and useful data.

Where many solutions stop at audio, TOM enables a higher-value audiovisual visit.

TOM is a digital museum guide designed for institutions that want to improve the visitor experience without multiplying operational complexity.

For the Museum

Less operational friction, lower evolution costs, stronger editorial governance and consistent quality over time.

For the Visitor

Immediate access to richer content: audio, video, context, subtitles, transcripts and guided journeys.

visita audiovisiva di valore

The frictions that slow down innovation.

Many museums want to raise the quality of the visit, but they are often blocked by costs, operational complexity and tools that were not designed for cultural institutions.

Audio-only experiences

Visitors increasingly expect images, video, context and different levels of depth. A linear audio track is no longer enough.

Technology friction

Apps to download, physical devices, Wi-Fi barriers and complex onboarding reduce adoption inside the gallery.

Unpredictable evolution costs

New languages, new exhibitions and content updates often become new standalone projects.

Quality that scales. Operations that become simpler.

TOM turns what used to be a bespoke project into a structured operating system for museums: one platform for collections and exhibitions, with customizable journeys, editorial workflow and controlled updates.

Rinnovo a scelta del museo

One system

The same standard for collections and exhibitions: reuse assets, create new editions and update without rebuilding from scratch.

Governance editoriale

Editorial governance

Review and approval workflows help keep quality consistent and publication safer.

AI assistita con QA

AI-assisted with QA

Translations, subtitles and content variants are accelerated while maintaining standards and human control.

Accessibilità (AgID)

Accessibility-aware by design

A readable webapp structure, subtitles, transcripts and inclusive formats support more accessible visitor experiences.

Hosting + supporto

Hosting and support

Remote technical support, performance management and continuity during opening days.

Dashboard curatoriale

Curatorial dashboard

Usage data helps curators and directors understand what visitors choose, listen to and explore.

If you want to raise the standard of the visit while reducing complexity.

Start with a focused demo.
Then, if useful, test the model through a measurable pilot.