Innovative solutions for museums. Data-informed visitor journeys.

The audiovisual museum guide that opens in 5 seconds.
No download.

An audiovisual guide for museums:
curatorial quality at digital scale.

A premium audio and video experience that opens from a QR code, directly in the visitor browser. No app, no proprietary device, no unnecessary friction.

TOM combines the quality of a bespoke museum project with the speed, governance and scalability of a digital platform. Content, languages, accessibility, visitor journeys and analytics are managed through a controlled editorial workflow.

Soluzioni innovative per musei. La guida audiovisiva per musei: qualità curatoriale, scala digitale.

Audiovisual visitor journeys for museums, exhibitions and cultural routes.

TOM creates customizable audiovisual journeys for permanent collections, temporary exhibitions, international audiences and distributed cultural projects.

From the museum floor to wider cultural territories, every journey can be multilingual, modular and designed to improve orientation, engagement and the overall quality of the visit.

Percorsi permanenti e temporanei

Permanent and temporary exhibitions

Esperienze multilingua e personalizzate

Multilingual and personalized experiences

Soluzioni per museo diffuso, partnership ed eventi

Distributed culture and cultural routes

AI-assisted innovation and editorial governance

Audiovisual excellence, replicable exhibition after exhibition.

For museums that want to raise the standard of the visitor experience without increasing operational complexity, TOM introduces a clear method: structured workflows, editorial governance, AI-assisted production and quality control.

“We do not simply provide a guide. We provide a system that makes excellence replicable.”

A higher standard, without friction.

Esperienza fluida per il visitatore, zero download. Soluzione BYOD

More value in the gallery. Less friction for visitors.

Visitors access the experience instantly, with no app to download. Navigation, media and content flow naturally inside the visit.

Dati che migliorano l’esperienza

Data that improves the experience.

Practical analytics help museums understand what works, what visitors engage with and where the experience can evolve.

Aggiorni senza complessità

Editorial rigor. Operational speed.

Content production and updates follow a controlled workflow: structure, review, approval and consistent quality.

Premium for visitors. Sustainable for museums.

Qualità da produzione museale

Museum-grade production quality

Audio, video and content are designed with care: clarity, narrative rhythm and context.

AI assistita, mai “automatica”

AI-assisted, never automatic

Translations, text-to-speech, subtitles and content variants are accelerated by AI, with editorial supervision and quality control.

Una piattaforma che scala

A platform designed to scale

One system for collections, temporary exhibitions and future editions. Reuse assets, create journeys and update content without starting over.

How it works

Visitors and museums: two perspectives, one coherent experience.

Scansioni il QR-Code

Scan the QR code

BYOD. Immediate browser access, no download.

Seleziona lingua e percorso

Choose language and journey

A tailored experience for different audiences and visit durations.

Ascolta, guarda, approfondisci

Listen, watch, explore

Audio, video, maps and contextual content in one simple flow

Visita in continuità

Continue the visit naturally

Guidance and orientation support the visit without interrupting it

Activate a guide independently

Content, languages and POIs organized in a dedicated CMS.

Aggiorni senza complessità

Update without complexity

 New exhibitions, languages and journeys with consistent standards.

Misuri e ottimizzi

7. Measure and optimize

Dashboards, analytics and feedback for informed decisions.

Scali nel tempo

Scale over time

A system that grows with the museum, without starting from zero.

Clear plans. Controlled growth.

Languages, exhibitions and updates follow a transparent model. From go-live onwards, TOM evolves with the museum through predictable costs and a clear operational perimeter.

SaaS self-managed, autonomia

Self-Managed SaaS

For museums with an internal team: CMS, workflow and tools to manage content, languages and publication with structure and control.

SaaS managed, Curatela operativa

Managed Editorial Service

For museums that prefer to delegate production and quality management: project management, content production, QA and ongoing support.

Cultural partnerships with measurable impact.

Percorsi per rendere la cultura più accessibile. Con impatto misurabile.

Cultural partnerships with measurable impact.

TOM enables foundations, banks and companies to support museums and cultural institutions through concrete initiatives: accessibility, education and distributed culture. A discreet, museum-safe and brand-safe model, with clear reporting and measurable outcomes.

Support a project.
Measure its impact.
Build cultural and reputational value.

Frequently Asked Questions

Does it require an app?

No. TOM opens directly in the browser through a QR code, with no download required.

Is it suitable for museums with high editorial standards?

Yes. TOM supports editorial governance, QA and museum-grade production standards.

Can we manage content and languages internally?

Yes. TOM can be used in self-managed mode, or with managed editorial support.

Does it support accessibility?

Yes. TOM supports multilingual content, subtitles, readable formats and more inclusive visitor journeys.

What kind of data does it provide?

Analytics on usage, most viewed and listened-to content, and insights to help optimize the visitor experience.

What does monetization include?

Optional features are available on request, such as ticketing integration and dedicated packages. We can discuss the best model for your project during the demo.

Bring your next visitor experience to a higher standard

If you are looking for a premium, scalable and measurable audiovisual museum guide, TOM helps transform content and visits into a system that grows with your museum.